Jill Martinko

New York, NY

Results-driven professional with a proven track record in product management and strategy, marketing, stakeholder collaboration and customer development. Passion to leverage data and market insights to influence and shape marketing strategies, taking a creative and innovative approach to problem-solving, crafting compelling narratives, and developing positioning. Adaptable and agile, with the ability to independently execute and evolve with changing business needs.

2024-Present | Abbott Point of Care Division

    • Develop and recommend pricing structures and strategies for service offerings, ensuring a profit margin floor of 72% while maintaining competitive market positioning.

    • Directed marketing strategies for the APOC solution portfolio, including on-site SURE solutions, Remote Program Support, Informatics Engineering, and service contracts, achieving differentiated, market-leading offerings.

    • Collaborate with cross-functional teams to manage the product lifecycle and launch new offerings.

    • Support sales enablement through training, clear communication of strategies, and resource development.

    • Manage branding, collateral approval, and project timelines within budgets and compliance standards.

2022-2024 | Castle Biosciences

  • • Developed and executed skin cancer prognostic test strategy using data-driven insights and marketing frameworks, leading to a 92% increase in orders year-over-year.

    • Launched the inaugural direct-to-consumer marketing plan and campaigns for the product, leading to ownership of D2C strategy and planning across all dermatology products.

    • Led successful partnership negotiations with prominent advocacy group, achieving a $125K cost reduction from the previous year's contract.

    • Created engaging digital marketing content and optimized SEO, increasing website reach by 50% in 2023.

    • Developed an internal data system to identify patterns, leading to the creation and execution of training programs for the sales force and customers, and enabling a 14% reduction in order cancellation.

2019-2022 | Quest Diagnostics

  • • Supported management from concept-to-launch and maintenance of portfolio products for Pathology & Tissue businesses that generated $7.5B of Cancer Franchise revenue.

    • Identified new product / service opportunities, operational improvements, and solutions for Derm, GI, GU and Endo products. Conducted market and competitive research and voice of customer collection.

    • Developed business cases to evaluate opportunities to build, partner or acquire to expand or improve portfolio and maintain / improve position in market space.

    • Collaborated with cross-functional partners and stakeholders to present and execute integrated plans.

    • 2019-2020: 1-year of training with dual responsibilities of prior role and introductory projects for Sr. Product Director, Solid Tissue / Pathology

2018-2020 | Quest Diagnostics

  • • Led the creation of M&A target profiles utilized by C-Suite through close collaboration with the Executive Director of Corporate Strategy and Senior Vice President of M&A.

    • Managed execution of new partnership with largest health plan in Michigan by leading cross-functional team, partnering with Sales leadership, and utilizing agile frameworks and tools.

    • Collaborated with internal Project Management Strategic Council to drive standardization of project management tools.

2016-2018 | Quest Diagnostics

  • • Managed interview planning and coordination for executive-level business and medical candidates in fast-paced environment. Partnered with C-suite and business leaders across various functions to successfully onboard new employees.

2015 - 2016 | Office of the Ohio Public Defender

Human Resources Associate